The Biggest Traffic Secret Most Gurus Won’t Share
If you have bought many marketing or traffic courses and still struggle to generate consistent traffic to your site, I’m going to reveal a traffic secret that most gurus won’t share with you.
Right now, you’re probably overwhelmed by the number of traffic strategies being taught by marketing experts.
Your problem is further compounded by contradicting advice given by various marketing experts.
One expert would say focus on advertising as you have 100% control over it.
Another expert would recommend focusing on search engine optimization as it is free.
Then, yet another expert would claim that having your own affiliate program is the best strategy since you only pay for results.
Are you confused yet?
Well, here’s the secret:
You only need to master ONE traffic method to build your business.
There are only 3 ways to generate traffic:
- Advertise: e.g. pay-per-click ads, email ads, banner ads, print ads, brochures, direct mail.
- Publicize: e.g. press releases, SEO, articles.
- Referrals: e.g. affiliate program, viral marketing.
Note: If you’re wondering why I placed SEO under the Publicize category, it’s because you need original articles to generate long-term search engine traffic. And since articles fall under the purview of publicity, it only makes sense to place SEO under the Publicize category.
Ideally, you should implement all three traffic methods for your business. Relying on only one method is sheer insanity.
However, one of the most common mistakes internet entrepreneurs make is trying to implement all three traffic methods simultaneously when they haven’t even mastered a single method.
When they do that, they are diluting their efforts. If you can’t even generate consistent traffic with one method, doing all three will only exacerbate your problem.
So, choose ONE traffic method that you believe you can execute better than your competition. The one traffic method where you can really kick your competitors’ butt.
Focus on that traffic method for at least six months. You should master your chosen traffic method before attempting the other two traffic methods.
Once you have consistent and predictable traffic, then you can proceed to implementing the other traffic methods.
And here’s another big secret:
Use the profits from your business to hire specialists to implement the two remaining traffic methods.
Never ever do anything yourself when there are people who can do it better than you.
Forget multi-tasking. Multi-tasking is for employees. As an entrepreneur, you should only focus on doing what you do best.
That’s it. That’s the “secret.”