The Key To Publishing A Profitable Blog
Blogs may have originated as a means of online journal writing and community building but this model won’t accomplish much for the affiliate marketer or Adsense publisher. Unless you are an amazingly interesting person with some tremendous writing talents, your personal blog will get lost in the chorus of voices that crowd the world of blogs.
To make blogging profitable, you must select a good topic to focus on.
Topic selection is the key to blogging success. You must choose a topic in which you can be competitive.
Ideally, you should find a blogging niche that is underserved yet has a high level of interest. This will allow you to attract a great deal of visitors more easily which will translate to higher profits.
Here are three tips to help you choose a profitable topic:
1. Find a topic in which you have a personal interest.
This is especially important if you plan on writing your own content. Successful blogs require regular updates and it can become difficult to regularly produce quality information if you have zero interest in the topic. If you choose to hire a writer to produce your blog posts, then this is a far less important factor.
2. Find a topic in which interest is relatively high.
You may be able to rule the search engines on the topic of 17th century wooden paperweights but there are so few, if any, people with an interest in the subject. So, that number one ranking in Google will not produce the kind of traffic stream you will need to turn a healthy profit.
It may be more difficult to enter a highly competitive marketplace but the potential rewards are far greater too. The key to topic selection, however, is not just writing a blog on a hot topic. It is finding a field from which a healthy number of visitors can be culled.
3. Find a market that is underserved.
Basically, you are looking for a strong disparity in the number of interested parties and the amount of readily available information. If you can find a topic in which many people are interested but is not well-covered online, you are sitting on a potential blogging gold mine.
It is perfectly acceptable to build a wonderful blog and to expend the effort to compete in a more crowded area but this does require much more work. Finding an underserved niche and filling a hole in the marketplace is a much easier way to produce blogging revenue.
Choosing a topic for your blog can be a challenging process. However, this first step is probably the most critical. The choice of a topic not only establishes the nature of the blog, it also determines its potential for success.
Introduction To Financial Statements (Part 2)
In Introduction To Financial Statements (Part 1), we talked about why it’s important to learn to read financial statements and discussed in detail the balance sheet.
Now, let’s look at the income and cash flow statements.
Income Statements
An income or profit loss statement is a report that shows how much you’ve earned over a specific time period. An income statement shows the costs and expenses associated with earning that money. The literal “bottom line” of the statement usually shows the company’s net earnings or losses.
Income statements also report earnings per share (or “EPS”) which calculates how much money shareholders would receive if you distributed all of the net earnings for the period. Read more
Introduction To Financial Statements (Part 1)
Financial statements are important as they show you where your money comes from, where your money is, and where your money has gone in your business.
As a business owner, it is imperative to keep a close eye on your financial position. It may not be as sexy as developing new products or marketing campaigns but it is necessary to your business’s survival.
The good news is you do not need to be an accountant to read financial statements. The basics of accounting are simple. If you can follow a story, you can learn basic accounting. So, anyone can learn to read basic financial statements. Read more
Six Highly Effective Time Management Tips
Here are six tips to help you save time. Implementing a few of these techniques can greatly increase your productivity and in turn morale. The key to organization and time management is balance.
Life consists of seven areas:
- Health
- Family
- Financial
- Intellectual
- Social
- Professional
- Spiritual
Although you will not spend equal amounts of time on each of these areas, neglecting any of them will jeopardize your success in all of them. Read more
What Is Cash Flow And Why Is It Critical To Your Business?
The one thing that can determine the success or failure of your small business is cash flow. So, what is “cash flow”?
The simplest definition is it’s the amount of money you need to keep your business afloat. It’s like the blood in your body. If you run out of blood, you die. So, if you run out of cash, you’re out of business.
An easy way to master this concept is to picture your business checkbook. Will the balance be enough to pay the bills? As it is fairly easy to determine your expenses for at least a few months, will the revenue you expect to receive during that time allow you to continue meeting your obligations? Read more