Introduction To Google AdSense

Google AdSense is a fast and easy way for web publishers to generate revenue by displaying relevant Google ads on their site.

AdSense will deliver relevant ads that are precisely targeted, on a page-by-page basis, to the content on your site. For example, if you have a page that about fishing, Google will send you ads pertaining to pet stores, fish food, fish bowls, aquariums, etc.

If you can also add a Google search box to your site and AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated.

And when your visitors click on the ads, Google pays you. It’s that simple.

What Google AdSense Offers

1. Ad performance reports. In the AdSense program, you’ll get a complete breakdown on how your ads are doing and how much money they’re bringing in.

2. Large advertiser base. Google has a huge advertiser base, so they have ads for all kinds of businesses and just about every type of content, no matter how broad or specialized it is. And since Google provides the ads, you don’t have to manage your advertisers.

AdSense represents advertisers that span the spectrum. These advertisers range from large global brands to small and local companies. And the ads are targeted by geography so global businesses can display local advertising easily. One more thing: you can use AdSense in many languages.

3. Appropriate ad filters. Obviously, there are some ads you wouldn’t want to have on your site, such as pornographic ones or sleazy multi-level marketing schemes that scream "Make $30,000 a month just for watching TV!" in big red letters.

Well, you can put your mind at ease. Google has an ad review process that checks the ads they send to your site. This process ensures that the ads that you serve up are family-friendly and that they comply with Google’s strict editorial guidelines.

Google’s ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content.

And if that’s not enough, you have to capability to block competitive ads and choose your own default ads.

4. Ad setting control. Now, another thing you might be concerned about is whether the ads will clash with the look, feel and color schemes of your site. You needn’t worry.

You can customize the appearance of ads and choose from a wide range of colors and templates. Same thing goes for your search results page. And reports are customizable, too. Google provides flexible reporting tools that allow you to group your pages any which way you want.

That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.

How Much Money Can You Make From AdSense

While no one can guarantee results since a lot of your success lies in your own hands, Google AdSense has the potential to make you a millionaire. Many web publishers are making a lot of money from AdSense and there’s no reason why you shouldn’t be one of them.

The amount of money you can make with Google AdSense mainly depends on three factors:

1. Cost Per Click (CPC): The amount you get paid every time a user clicks on an ad. CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.

2. Clickthroughs: The number of visitors who click on the ads. The higher the clickthroughs, the higher your AdSense revenue will be.

3. Traffic: The number of visitors on your site. The more visitors you get, the higher your AdSense revenue will be.

How To Get Started With Google AdSense

It’s easy to get started with AdSense. You fill out an online application and once you’re approved, it takes only minutes to set up AdSense.

All you have to do is copy and paste a designated block of HTML into the source code for your site. Once you do that, targeted ads will start showing up on your website.

To fill out the online application, go to:

Google has no strict criteria for acceptance into the AdSense program and AdSense doesn’t hit you with a minimum traffic requirement. The only criteria they’re really sticky about is the standard "acceptable content."

Once you’re accepted into Google AdSense, you’ll be able to place AdSense advertisements on any site you own, provided that you obey the Google guidelines.

Before you sign up, make sure you read the lengthy and detailed FAQ on the AdSense site.


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