The Key To Publishing A Profitable Blog

Blogs may have originated as a means of online journal writing and community building but this model won’t accomplish much for the affiliate marketer or Adsense publisher. Unless you are an amazingly interesting person with some tremendous writing talents, your personal blog will get lost in the chorus of voices that crowd the world of blogs.

To make blogging profitable, you must select a good topic to focus on.

Topic selection is the key to blogging success. You must choose a topic in which you can be competitive.

Ideally, you should find a blogging niche that is underserved yet has a high level of interest. This will allow you to attract a great deal of visitors more easily which will translate to higher profits.

Here are three tips to help you choose a profitable topic:

1. Find a topic in which you have a personal interest.

This is especially important if you plan on writing your own content. Successful blogs require regular updates and it can become difficult to regularly produce quality information if you have zero interest in the topic. If you choose to hire a writer to produce your blog posts, then this is a far less important factor.

2. Find a topic in which interest is relatively high.

You may be able to rule the search engines on the topic of 17th century wooden paperweights but there are so few, if any, people with an interest in the subject. So, that number one ranking in Google will not produce the kind of traffic stream you will need to turn a healthy profit.

It may be more difficult to enter a highly competitive marketplace but the potential rewards are far greater too. The key to topic selection, however, is not just writing a blog on a hot topic. It is finding a field from which a healthy number of visitors can be culled.

3. Find a market that is underserved.

Basically, you are looking for a strong disparity in the number of interested parties and the amount of readily available information. If you can find a topic in which many people are interested but is not well-covered online, you are sitting on a potential blogging gold mine.

It is perfectly acceptable to build a wonderful blog and to expend the effort to compete in a more crowded area but this does require much more work. Finding an underserved niche and filling a hole in the marketplace is a much easier way to produce blogging revenue.

Choosing a topic for your blog can be a challenging process. However, this first step is probably the most critical. The choice of a topic not only establishes the nature of the blog, it also determines its potential for success.