What Is Cash Flow And Why Is It Critical To Your Business?

The one thing that can determine the success or failure of your small business is cash flow. So, what is “cash flow”?

The simplest definition is it’s the amount of money you need to keep your business afloat. It’s like the blood in your body. If you run out of blood, you die. So, if you run out of cash, you’re out of business.

An easy way to master this concept is to picture your business checkbook. Will the balance be enough to pay the bills? As it is fairly easy to determine your expenses for at least a few months, will the revenue you expect to receive during that time allow you to continue meeting your obligations? Read more