How To Write Effective Headlines In Sales Letters

Five seconds.

That’s all you get to convince your prospect to continue reading your sales letter.

And since all sales letters open with a headline, it is, by far, the most critical part of the sales letter.

Almost all advertising gurus agree that headlines will make or break your sales letters. Here are a few of their observations:

“Five times as many people read the headlines as they read the body copy.” – David Ogilvy, Ogilvy & Mather

“Headlines increase results up to 17 times.” – Jay Abraham, Marketing Mastermind

“Headline is 50 to 75% of the ad.” – Don Belding, Foote, Cone & Belding Read more