What Is Search Engine Optimization?

According to Wikipedia, search engine optimization is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.

Webmasters began optimizing their sites for search engines in the mid-1990s. Site owners realized the importance of having their sites appear at the top of search engine results in order to ensure traffic to their sites. Most web users will not scroll down through pages of results but will visit those sites that appear at the top of the first page of results.

At first, search engines relied only on factors that were within the webmaster’s control and, as a result, they became victims of abuse and manipulation. Webmasters were guilty of including irrelevant keywords on their sites to increase the number of visits to their websites and thereby increase their ad revenue. Read more