How To Write Effective Headlines In Sales Letters
Five seconds.
That’s all you get to convince your prospect to continue reading your sales letter.
And since all sales letters open with a headline, it is, by far, the most critical part of the sales letter.
Almost all advertising gurus agree that headlines will make or break your sales letters. Here are a few of their observations:
“Five times as many people read the headlines as they read the body copy.” – David Ogilvy, Ogilvy & Mather
“Headlines increase results up to 17 times.” – Jay Abraham, Marketing Mastermind
“Headline is 50 to 75% of the ad.” – Don Belding, Foote, Cone & Belding Read more
Why You Should Not Use Free Blogging Services
Many bloggers use a free blogging service to support for their first entry into the field. This makes a great deal of sense. Free providers offer very easy to use and relatively powerful platforms. Additionally, avoiding a cash outlay reduces the risk involved to a bare minimum.
Free blog providers can be a great way to introduce yourself to blogging and to learn a little bit about the process. However, they are a poor choice if you’re hoping to generate significant blogging profits. There are simply too many pitfalls associated with their use.
1. Advertising revenue
Firstly, many free blogs hamstring your ability to utilize one of the most effective ways of generating a profit via blogging, Adsense. Some free blog providers offer the free blog and server space in exchange for the right to display their own Adsense ads.
The terms of service directly prohibit you from displaying any additional contextual advertising. This is how the free services generate their revenue and the prohibition makes perfect sense. However, it takes the most powerful revenue stream away from you.
2. Control
Second, whenever you use a free service, you lack control over your site. This is not simply a matter of advertising or content restrictions. The lack of control is far more serious.
Blogger.com, for instance, is known to regularly freeze and/or delete blogs outright for unexplained reasons. Those blogs simply disappear and a great deal of work vanishes with them. Other lesser-known services may be undercapitalized or lack profitability and may simply go under – taking the blogs right down the drain with them.
3. Credibility
Third, there is the issue of credibility. Whether it’s right or wrong, surfers tend to bestow a greater degree of credibility to (and are thus more likely to visit) sites that have their own URLs. A blog that is an obvious sub domain at a free host can make potential visitors and customers wary of a blog’s legitimacy and can have a negative impact on profitability.
4. Flexibility
Finally, there is the matter of flexibility. Some free blog services limit your options in terms of appearance and may use platforms that lack some features that can really aid in profitability.
For instance, the blogs at Blogger.com lack the categories found in their WordPress counterparts. Other free services may offer only a few templates that can only be tweaked ever so slightly. In order to perform optimally, you should be able to make any and all desired changes to your blog.
You can find a variety of powerful blogging platforms that won’t cost you a dime. The competitive fields of hosting and domain registration make owning your own chunk of cyberspace surprisingly affordable.
So, using a free blogging service as a means to launch part of your online business simply does not make sense. The minimal capital required to own and control your own site is a definite bargain when you consider the pitfalls associated with the alternative.
10 Critical Elements Of A Powerful Sales Page
Whether you’re selling an ebook, a physical product or a service, you need a powerful sales page to convert prospects into customers.
And in order for your sales page to be effective, there are ten critical elements you should include:
1. Powerful introduction – The opening paragraph of your sales page should be powerful enough to grab your prospect’s interest. A good introduction will draw them into the rest of your sales page. Show your prospects from the start why they should read the entire sales page.
2. Create your own USP – USP stands for unique selling proposition. Your sales page must clearly explain how your product is uniquely superior to your competition and why it is the only solution your customer needs. Read more
The Key To Publishing A Profitable Blog
Blogs may have originated as a means of online journal writing and community building but this model won’t accomplish much for the affiliate marketer or Adsense publisher. Unless you are an amazingly interesting person with some tremendous writing talents, your personal blog will get lost in the chorus of voices that crowd the world of blogs.
To make blogging profitable, you must select a good topic to focus on.
Topic selection is the key to blogging success. You must choose a topic in which you can be competitive.
Ideally, you should find a blogging niche that is underserved yet has a high level of interest. This will allow you to attract a great deal of visitors more easily which will translate to higher profits.
Here are three tips to help you choose a profitable topic:
1. Find a topic in which you have a personal interest.
This is especially important if you plan on writing your own content. Successful blogs require regular updates and it can become difficult to regularly produce quality information if you have zero interest in the topic. If you choose to hire a writer to produce your blog posts, then this is a far less important factor.
2. Find a topic in which interest is relatively high.
You may be able to rule the search engines on the topic of 17th century wooden paperweights but there are so few, if any, people with an interest in the subject. So, that number one ranking in Google will not produce the kind of traffic stream you will need to turn a healthy profit.
It may be more difficult to enter a highly competitive marketplace but the potential rewards are far greater too. The key to topic selection, however, is not just writing a blog on a hot topic. It is finding a field from which a healthy number of visitors can be culled.
3. Find a market that is underserved.
Basically, you are looking for a strong disparity in the number of interested parties and the amount of readily available information. If you can find a topic in which many people are interested but is not well-covered online, you are sitting on a potential blogging gold mine.
It is perfectly acceptable to build a wonderful blog and to expend the effort to compete in a more crowded area but this does require much more work. Finding an underserved niche and filling a hole in the marketplace is a much easier way to produce blogging revenue.
Choosing a topic for your blog can be a challenging process. However, this first step is probably the most critical. The choice of a topic not only establishes the nature of the blog, it also determines its potential for success.
Introduction To Financial Statements (Part 2)
In Introduction To Financial Statements (Part 1), we talked about why it’s important to learn to read financial statements and discussed in detail the balance sheet.
Now, let’s look at the income and cash flow statements.
Income Statements
An income or profit loss statement is a report that shows how much you’ve earned over a specific time period. An income statement shows the costs and expenses associated with earning that money. The literal “bottom line” of the statement usually shows the company’s net earnings or losses.
Income statements also report earnings per share (or “EPS”) which calculates how much money shareholders would receive if you distributed all of the net earnings for the period. Read more